Scenario 1: #
The CTO called you, the proposal manager, to say that the product launch for the highly anticipated Rx product will be brought forward next week. Depending on progress, they plan to announce the product to the market by Wednesday next week.
With a backlog of other deadlines and other staff assigned to conflicting priorities, this poses a problem for the product team. The CTO asked you to inform the product team and ask for their cooperation. He also asked that you get them to prioritize this assignment over others, and offered to help them communicate the change in priorities to other stakeholders within the organization.
There are 320 employees in the product team and you decide it would be most economical and accurate to give each employee a memo.
Purpose Statement 1: #
This memo details that the new Rx product is set to launch next week with a public announcement to the market by Wednesday. The product team is to give priority to this project and resources are available to help communicate with current stakeholders to change priorities.
Scenario 2: #
You are designing an interactive website for your client, Universal Bank. Your client asks you to submit a change proposal to expand the scope of your work to add a function whereby commercial clients can access their accounts to view account history and transfer funds.
Your staff believes they can add the commercial account functions for less than $80,000 for code and $8,000 for additional hardware, but the proposed new work extends the website delivery by 60 days. You want the other work. Write a purpose statement for the change proposal.
Purpose Statement 2: #
This proposal details the new work requested by the client which will allow users of Universal Bank easier access to their accounts. However it come with an a additional cost and 60 day extension of the overall project.
Scenario 3: #
You are the proposal manager for a software company. You receive an angry letter from GTB, a client who complains that you terminated their contract. The contract was discontinued for a reason; it provided the wrong product expectations for enterprise customers who make up the majority of the revenue. Instead, you advise management to add a pay-per-usage plan. After consulting with the product marketing manager, you suggested they offer enterprise customers this new pricing plan.
Purpose Statement 3: #
This plan details the change in the pricing model for enterprise customers to pay-per-usage. With this change, we have confidence that we can meet your expectations for your business requirements.
